1. Strategy & Foundation
2. Analytics & Tracking
3. Keyword Research & Topic Planning
4. On-Page & Content Optimization
5. Technical SEO & Site Health
6. Content Execution & Maintenance
7. Backlink & Authority Building
8. Review, Iterate & Optimize
1. Strategy
- Define 2–4 long-term SEO goals (e.g. organic signups, MQLs, authority)
- Document your ideal customer profiles (ICP) & buyer journey stages
- Conduct a baseline audit: traffic, rankings, site health, content gaps
- Estimate monthly output (blog posts, landing pages, link efforts)
- Assign responsibilities (research, writing, linking, reporting)
Tools To Use:
Google Analytics helps you measure user behavior and track conversions, providing deep insight into how visitors interact with your SaaS site.
Google Search Console gives you search performance data, indexing status, and query insights to improve your visibility.
Google Sheets is perfect for documenting SEO goals, keyword rankings, and progress tracking over time.
2. Analytics & Tracking
- Connect Google Analytics (or GA4)
- Setup Google Search Console & verify all domains/subdomains
- Define conversion events (demo request, trial signup, contact form)
- Build a dashboard to track key SEO KPIs
- Segment traffic by source, funnel stage, device, etc
3. Keyword Research & Topic Planning
- Brainstorm seed topics tied to your niche & problems
- Use tools (Ahrefs, SEMrush, Ubersuggest, etc.) to expand keyword ideas
- Assess each keyword by intent, volume, difficulty, and business relevance
- Map keywords into content clusters & funnel stages (TOFU, MOFU, BOFU)
- Build an editorial calendar aligned with your capacity & priorities
4. On-Page & Content Optimization
- Craft unique title tags and meta descriptions
- Use H1, H2, H3 properly with keyword inclusion
- Ensure content depth — avoid “thin” pages
- Optimize images: file names, sizes, alt text
- Add internal links strategically to spread contextual relevance
- Include clear CTAs & conversion paths relevant to that page
- Monitor bounce rates & dwell time; refine content accordingly
5. Technical SEO & Site Health
- Fix broken links, redirect chains, 404s
- Remove or canonicalize duplicate content
- Maintain up-to-date XML sitemap & robots.txt
- Ensure site is mobile responsive & accessible
- Optimize for speed & Core Web Vitals
- LCP, FID, CLS
- Compress images, lazy load, minify CSS/JS
- Apply schema markup (JSON-LD) for relevant pages & validate
- Use canonical tags to prevent content cannibalization
6. Content Execution & Maintenance
- Publish original, valuable content regularly (blog, guides, use cases)
- Align content with keyword clusters & search intent
- Promote new content via social, email, forums
- Refresh older content periodically (add new data, repurpose, update links)
- Use multimedia (videos, infographics) to engage and attract links
7. Backlink & Authority Building
- Prospect relevant industry sites for guest posts or collaborations
- Identify broken external links on others’ sites; offer your content as replacement
- Track unlinked brand mentions and request linking
- Leverage partnerships, webinars, tools, research for linkable assets
- Monitor your backlink profile; disavow harmful links if necessary
- Perform competitive backlink gap analysis
8. Review, Iterate & Optimize
- Set monthly or quarterly reviews of traffic, rankings, conversions
- Analyze high-traffic pages vs underperformers
- Run content A/B tests (titles, CTAs, layout)
- Re-optimize pages based on data (meta tags, structure, internal links)
- Request re-crawl/ re-indexing after major updates
- Stay informed of algorithm updates & adapt risk mitigation plans