The Website Migration & Redesign SEO Checklist
Every phase, from planning to post-launch monitoring, so your redesign or migration does not cost you the rankings you already earned.
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Used by B2B and SaaS teams before every redesign.
What's Inside The Checklist
Six phases covering everything from pre-migration audits to the first 90 days after launch.
Pre-Migration Planning & Audit
Benchmark your traffic, rankings, and backlinks before anything changes.
Redirect Mapping
Build a one to one redirect map and avoid the single biggest cause of lost rankings.
Technical & Content Parity
Preserve the titles, content, and structured data that are already working.
Staging & Pre-Launch Checks
Catch broken links, slow pages, and indexing issues before they go live.
Launch Day
The exact sequence for redirects, sitemaps, and tracking on go-live day.
Post-Launch Monitoring
What to watch in Search Console for the first 30 to 90 days.
Common Mistakes That Tank Rankings After A Redesign
- Launching without a complete redirect map
- Rewriting or thinning out content that was already ranking well
- Forgetting to update internal links to point at new URLs
- Leaving the new site noindexed after launch
- Treating the redesign as a one-time project instead of monitoring it for the first quarter
Need A Second Set Of Eyes Before You Launch?
Digital Climbs handles SEO-safe migrations and website redesigns for B2B and SaaS teams.
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