A Content Strategy Built Around What Actually Ranks
Keyword-led, search-intent mapped, and tied to your commercial goals. A content strategy that tells your team what to write, why, and in what order.
Build My Content StrategyStrategy Before Content, Not After
Most content programmes fail because they start with topics instead of data. We build your strategy from keyword research, competitor gap analysis, and your commercial priorities, so every piece of content has a clear reason to exist.
Full keyword research across your topic areas, grouped by intent, difficulty, and commercial value. No generic keyword lists, just prioritised targets you can act on.
Every target keyword mapped to a page type and a position in the buyer journey so your content builds a coherent topic cluster rather than a random collection of posts.
Side-by-side comparison of your content against the top three competitors to find the topics they rank for that you don't, and the opportunities they've missed entirely.
A prioritised publishing schedule with briefed titles, keywords, page types, and internal link targets so your team can execute without guessing what to do next.
Pillar page and cluster content structure designed to build topical authority, improve crawlability, and strengthen the internal link signals that push rankings up.
Recommended metrics, tracking configuration, and a reporting framework so you can measure what your content is actually doing for organic traffic and leads.
A Strategy You Can Hand to Any Writer or Team
The deliverable is a complete, documented strategy your team can execute immediately. Not a slide deck with recommendations, an operational document with everything prioritised and briefed.
Four Phases from Brief to Ready-to-Execute Strategy
We follow a structured process so the strategy is grounded in data at every stage, not assumptions.
We understand your commercial goals, current traffic profile, existing content, and target audience before touching keyword tools. Strategy follows objectives, not the other way around.
Full keyword research in your niche, clustered by intent and topic. Competitor analysis identifies the gaps and opportunities your current strategy is missing.
Topic clusters designed, pillar pages identified, and the full content map built with commercial priorities scored so you know which posts to publish first.
Full strategy document delivered with editorial calendar, keyword briefs, and a walkthrough session. We stay available for questions during the first month of execution.
For Teams Who Are Done Publishing Without Direction
A content strategy makes the most difference when you have the resource to produce content but aren't sure what to produce or why.
Teams with writers and budget but no structured plan. The strategy gives everyone a clear brief and a shared understanding of what success looks like.
Organisations building organic pipelines with long sales cycles that need content mapped to each stage of the buyer journey, from awareness to decision.
Businesses launching a new site or domain who want to build their content programme on solid foundations from day one.
Digital and SEO agencies that need a thorough content strategy deliverable for clients without dedicating their own strategist time to build it.
Stop Publishing and Hoping. Start With a Strategy.
Tell us where you are and we'll show you what a proper content strategy looks like for your goals.
Build My Content Strategy